Ternua Group
Jokin Umerez Urrezola is a seasoned professional with extensive experience in marketing and management. Currently serving as Director General at Ternua Group since July 2011, Jokin previously held the position of Director de Marketing at ALFA Grupo from 2007 to June 2011 and worked as Director de Marketing y Ventas at KURSAAL Donostia San Sebastian from 1998 to 2006. At KURSAAL, Jokin developed a renowned marketing strategy that earned multiple accolades, including the ICAA’s Best Marketing Award in 2003 and the Premio Alpha in 2004. Jokin holds an MBA in Business Administration from the University of Deusto and a Master in Marketing and Sales Management from ESIC Business & Marketing School.
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Ternua Group
In the TERNUA Group we are a team of more than 200 people who work with passion and enthusiasm on the design, manufacture and marketing of textiles and technical equipment in the outdoor and urban fashion segments. With a presence in 1,200 points of sale in 50 countries, the collections of the Group’s brands (Ternua, Loreak Mendian, Astore, Lorpen and Ternua Workwear) offer a combination of creativity and functionality and a deep commitment to sustainability. The attitude of our TERNUA Group team is defined on the basis of four fundamental corporate values: originality, commitment, innovation and ambition. With this attitude, where the how is more important than the what, the planet is not an option, it is a priority. And the company defines this attitude with the motto: “Change priorities”