Jokin Umerez Urrezola

Jokin Umerez Urrezola is a seasoned professional with extensive experience in marketing and management. Currently serving as Director General at Ternua Group since July 2011, Jokin previously held the position of Director de Marketing at ALFA Grupo from 2007 to June 2011 and worked as Director de Marketing y Ventas at KURSAAL Donostia San Sebastian from 1998 to 2006. At KURSAAL, Jokin developed a renowned marketing strategy that earned multiple accolades, including the ICAA’s Best Marketing Award in 2003 and the Premio Alpha in 2004. Jokin holds an MBA in Business Administration from the University of Deusto and a Master in Marketing and Sales Management from ESIC Business & Marketing School.