Tero Labs
André Barros is a seasoned professional with extensive experience in digital strategy, media, and sports management. Currently, André serves as a Partner at On The Nose, Foras de Série, and Kasalive, while also holding the position of Co-Founder and Digital Partner at GiveBack Agency. As a founder and advisory board member at Tero Labs, and a digital media advisor with a track record of consulting for prominent companies, André has a diverse portfolio that includes establishing Desimpedidos, the largest football channel on YouTube. André's educational background includes an Executive Education degree from Harvard Business School, an MBA from FGV, and a degree in Business Administration from Crowder College, reflecting a strong foundation in media, entertainment, and sports management.
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Tero Labs
At Tero Labs we develop proprietary IPs in Sports, Media and Entertainment. We believe Blockchain-enabled models will present a seismic shift to how business is conducted in the future. Its impact on commerce will be game-changing. Our very first project is “Rough Diamonds.” We have selected the top eleven up-and-coming soccer players from Brazil, the world’s largest exporter of talent in the sport, to create their exclusive NFTs. These future stars are rough diamonds. “Rough diamonds may sometimes be mistaken for worthless pebbles.” – Thomas Browne