Terra Firma Capital Partners
Simon Clough is an experienced branding and marketing professional, currently serving as Head of Brand & Marketing for Portfolio Businesses at Terra Firma Capital Partners since March 2022. Simon supports various portfolio businesses in their transformation and growth, including fast food operations like McDonald's in the Nordics. Previous roles include Director at divergent STRATEGY and strategic consulting positions with YO! Sushi and The Snowfox Group. From 2020 to 2021, Simon was Customer Strategy Director at PizzaExpress, leading customer-focused strategies post-COVID. Simon held multiple leadership positions at Clear from 2008 to 2019, after roles at John Menzies Digital and Trinity Mirror Plc, where publishing and strategic planning were key responsibilities. Educational qualifications include a BSc in Economics and Sociology from the University of Bristol.
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Terra Firma Capital Partners
Terra Firma drives value creation. Founded by Private Equity pioneer Guy Hands in 1994, Terra Firma has a 26-year track record of investing in transformational private equity, operational real estate and infrastructure plus. Since establishment, Terra Firma has invested €18 billion in 39 businesses with an aggregate enterprise value of over €51 billion. Terra Firma means ‘solid ground’. It reflects our consistent and distinctive approach to investment. We buy asset-rich businesses in essential industries that can be transformed through fundamental change in the long term. As such, we invest time, money and expertise into transforming the strategy, operations and finances of the businesses we acquire, recognising that long term success is not achieved purely by focusing on short-term objectives but through dedicated partnership, integrity and tenacity.