Darrin Potter

Director of Market Development at Terra Vera

Darrin Potter has been working in the cannabis industry since 2000, when they began as a Consultant in Plant Health. In 2010, they joined KINDLOVE LLC as a Board of Directors/Cultivation Management/Plant Biologist, where they were responsible for cultivation oversight, management of Grassy Waters Farms and VIM Farms, management and design of cultivation facilities, maintaining monthly budget and project CapEx, inventory tracking implementation and management, and development of policies and standard operating procedures. In 2012, they became General Manager/Plant Biologist at The Green Solution. From 2014 to 2020, they worked for GrowHealthy as Vice President of Production and Chief Horticulture Officer, where they were responsible for navigating the Florida MMTC application/licensing processing through the Florida Department of Health Office of Compassionate Use, managing investor relationships, recruiting talent, and creating and relaying the company vision. In 2020, they joined Liberty Health Sciences as Vice President of Operations. Currently, they are working at Terra Vera as Director of Market Development, where they provide solutions for cannabis operations struggling to achieve good standard agricultural practices, production flow management, and pest/mold/plant virus controls.

Darrin Potter attended Glades Day High School before obtaining a Bachelor's Degree in Biological Sciences with a focus in Plant Biology from the University of Central Florida in 2006. In 2016, they obtained an Adult First Aid/CPR/AED certification from the American Red Cross.

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Timeline

  • Director of Market Development

    January, 2022 - present