Terraco
Syed Azharuddin currently serves as the Group Category Marketing Manager at Terraco, focusing on Architectural Facade Finishes and External Insulation Finishing Systems, while managing brand initiatives and overseeing new product launches across various global markets. Previously, as Channel Marketing Manager at Schneider Electric, Syed successfully increased partner engagement and revenue through targeted marketing strategies. At Luminous Power Technologies, Syed played a pivotal role in establishing the SolarByLuminous brand and led product marketing for inverters, enhancing market share significantly. Earlier experience includes roles at Lava International Limited, Panasonic, and Castrol India, where Syed contributed to product management, strategic planning, and marketing campaigns. Educational credentials include a PGDM in Sales and Marketing from the Management Development Institute and a BE in Electronics and Communication Engineering from Muffakham Jah College of Engineering and Technology.
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Terraco
Established in 1980, Terraco is a leader in the design, formulation and production of environmentally-friendly finishing materials and performance products and systems for the construction industry. We provide innovative, green solutions from our 20 factories across the globe to our customers in over 75 countries. We pride ourselves on being our customers’ preferred partner and solutions provider for: • Architectural Coatings & Finishes • EIFS / ETICS / EWI • Decorative Finishes & Effects • Levellers & Fillers • Tiling Solutions • Waterproofing • Substrate Preparation & Repair • Concrete Repair & Protection • Flooring & Surfacing • Acoustic Systems A selection of some of our key brands include: Terraco EIFS™, Terracoat™, Terralite™, Styrobond™, Handycoat™, Sprayplaster™, Terrafix™, Weathercoat™, Flexicoat™, Terraroc™, Terramix™, Addagrip™, Flexipave™ and Ambient™.