CB

Cheryl Bailey

Director Strategic Planning at Terri & Sandy

Cheryl Bailey has a vast and extensive work experience in strategic planning and consulting. Cheryl started their career as the Chief Strategy Officer at Ammirati Puris Lintas in 1986 and continued in the role until 2001. From 2001 to 2005, they worked as the EVP/Strategic Planning Director at Grey Worldwide. Following that, they served as the Acting Director of Strategic Planning at The ML Rogers Agency from 2007 to 2011. In 2011, they joined The Terri & Sandy Solution as the Director of Strategic Planning. Additionally, Cheryl has also worked as a Consultant in Strategic Planning at Terri & Sandy.

Cheryl Bailey attended New York University from 1976 to 1980, where they obtained a degree in Marketing and Retail Management. No additional information regarding their education history or certifications is provided.

Location

New York, United States

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Terri & Sandy

Terri & Sandy is an independent, full-service advertising agency in NYC whose mission is to bring clients big-agency expertise faster, smarter and more efficiently. The agency was founded by creative partners, Terri Meyer and Sandy Greenberg, who bring over 20 years of big-agency expertise to the venture. Over the past 10 years, Terri & Sandy has built a client roster that includes prestigious brands such as Nutella, Ferrero Rocher, Disney Princess, Applegate, Freshpet, I-Health, Gold Bond, Phonak and BJ's Wholesale Club. The agency's capabilities include creating and producing fully integrated campaigns (digital, social, tv, mobile, outdoor), brand positioning, brand strategy, concept development, new product ideation, research planning & execution. Terri & Sandy is renowned for creating work that works. In fact, in 2020, the agency was named #1 Most Effective Independent Agency in America by Effie Worldwide. Additionally, Terri & Sandy is a Standout Agency on Ad Age's prestigious A-List and a multiple recipient of Ad Age's Small Agency of the Year Awards.


Employees

11-50

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