Emily Spracklin is an experienced professional in strategic planning and advertising, currently serving as Senior Director of Strategic Planning at Tinuiti since July 2025. Prior to this role, Emily held the position of Director of Strategy and Planning at Hearts & Science from January 2024 to July 2025, collaborating with prominent brands such as Tapestry and Coach. Emily's extensive background includes director-level roles at Resolution Agency, where responsibilities encompassed managing paid search, social, and programmatic channels for clients like American Signature Inc. and Dick's Sporting Goods. Emily's expertise also extends to advertising strategy for Lowe’s Home Improvement and work with CPG brands at MaxPoint and Partnering Solutions Inc. Beginning a career in advertising as an Assistant Account Executive at Tracy-Locke, Emily's foundation in the field was established with an internship at New Hanover Medical Center Foundation. Emily earned a degree from the University of North Carolina Wilmington, graduating in 2011.
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