Marketing and Commercial Strategy

The Marketing and Commercial Strategy team at Terumo BCT focuses on developing and executing innovative marketing strategies to promote the company's advanced blood management and therapeutic solutions. This team collaborates closely with various stakeholders to optimize product positioning, enhance market access, drive commercial excellence, and support regional marketing initiatives across key segments, including cell and gene therapy. By leveraging market insights and strategic initiatives, they aim to maximize the impact of Terumo BCT’s offerings on patient care globally.