Frieke Baele

Frieke Baele is a seasoned professional in account management and sales, currently serving as Key Account Manager for DIY Benelux at tesa since May 2021. Prior to this role, Frieke held various positions at Saica Group, including Key Account Manager for Saica Flex, focusing on the food and non-food markets in Benelux and France. Frieke's extensive experience also includes roles at Amcor Flexibles, where responsibilities spanned sales in High Performance Laminates and Technical Specialties, as well as supply chain leadership. Previous experience includes a breakdown coordinator role at Volvo Trucks that involved managing customer relations and logistics. Frieke's educational background includes a Master's degree in Marketing, Management & Communication from HOGENT and studies at Université de Rennes I and Alma Mater Studiorum – Università di Bologna.