Robert Wegerich has extensive experience in strategic marketing and business development, currently serving as Strategic Marketing Manager for Cooperations in the Consumer Division at tesa since September 2006, with a focus on digital transformation and online sales growth in Latin America. Wegerich has held various roles within tesa, including Regional Market Manager overseeing General Industrial Markets in the US and Mexico, and International Market Manager for the DIY sector, responsible for bridging sales and marketing while managing customer projects. Previous experience includes marketing and project management at Daimler México and a sales assistant position at Bosch Rexroth. Robert Wegerich holds a double degree in Business Studies and International Management from the University of Applied Sciences Bremen and the University of Valencia, complemented by a qualification as an Industrial Sales Representative from Mannesmann Rexroth S.A. in Barcelona.
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