Jamie Cooper-Higgins

Senior Customer Value Manager

Jamie Cooper-Higgins is an experienced marketing and product management professional currently serving as a Senior Customer Value Manager at Tesco Bank since November 2025. Previously, Jamie held the role of Senior Product Manager at Build A Rocket Boy from July 2023 to October 2025 and was the Head of Marketing at Further, a VC-backed Fintech startup, from June to December 2022. Jamie's extensive background at Barclays from 2014 to 2022 includes various leadership positions such as VP Head of Marketing for Mass-Market Value Exchange and Mobile Payments, where significant contributions led to major business initiatives and recognition. Jamie holds a Bachelor of Arts (Hons) in Marketing from the University of Strathclyde and completed a Marketing Leadership Programme with the Chartered Institute of Marketing, along with a Professional Software Development Award from CodeClan.

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