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Rebeca Rayo Lorente

Marketing Platforms Lead at Tesco Mobile

Rebeca Rayo Lorente is an accomplished marketing leader with extensive experience in the telecommunications and financial services sectors. Currently serving as the Marketing Platforms Lead at Tesco Mobile since August 2023, Rebeca previously held the position of Transformation and Migrations Lead at Virgin Media O2 where responsibilities included enhancing customer value and driving commercial strategies within the Pay Monthly and Soho teams. Prior to that, Rebeca’s career included significant roles at Vodafone, encompassing marketing automation and customer value management, as well as project management positions at Bankinter and Capital One that focused on multi-channel marketing and customer acquisition. Rebeca graduated from UCLA Anderson School of Management with a strategic leadership program and holds a Master’s degree in Advertising and Public Relations from Universidad Complutense de Madrid, along with additional qualifications in advertising and financial communications.

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Tesco Mobile

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Welcome to Supermarket Mobile This is the place where over 5 million happy customers come to enjoy our award-winning network. Why? We think like a supermarket, so you’ll always get great value, whether that’s on your coverage (we keep you connected across 99% of the UK on 4G); your phone (we give you Clubcard Prices, so you can get the phone you want for less); or your plan (we freeze your basic monthly usage price for the length of your contract when you take out a Clubcard Price deal). We care for human connection and keep our customers at the heart of everything we do. That’s why being helpful is our bread and butter. After all, every little helps. Super speeds, clear connection We share O2’s network, giving you 99% coverage across the UK on 4G – so there'll be no searching for signal. Plus, you can take it to the next level with the roll-out of 5G, meaning an even faster, even more reliable connection. Spend less with Clubcard No other network gives you a Clubcard point for every £1 you spend, so you can save on your monthly phone bill or the cost of your dream phone. And with our exclusive Clubcard Prices, you have the power to instantly lower prices. Putting you in control With our Anytime Upgrade Flex contracts, you decide how long you want to spread the cost of your phone, and you can chop and change your monthly data as often as you like – it’s totally up to you. Our plans are as flexible as our spaghetti. The proof is in the pudding At the 2023 Uswitch Telecoms Awards, we won Best Network for Customer Service, Best Pay Monthly Value for Money (both for the second year in a row) and Best Pay Monthly Network. The experts say we’re the top bananas.


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