Test Rite International
Nelson Lin joined TLW more than two decades ago, working his way up from a store manager to a district manager and now the Deputy General Manager of Sales. Lin led his team in organizing the New Paint Job for Your Bathroom project. He introduced shift management automation and designed an app for managing home service technicians online, significantly improving service quality while reducing customer wait time. He also took the initiative to help the Group foray into the system furniture market and build factories for integrated system furniture. He later replicated the success experience to the Group’s air-conditioning and paints/coatings projects.
Faced with a rapidly changing market where e-commerce changes the way people shop, Lin proposed the idea of community-based services to bring products closer to local communities, reaching new customers that TLW was previously unable to reach with massive storefronts. By leveraging big data analytics, Lin is able to provide customers with the exact services they need in a speedy manner, creating a one-stop shop for integrated home renovation and household services.
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Test Rite International
Test Rite International Co., Ltd. is a Taiwan-based company principally engaged in the retailing of household products and the trading of daily goods. The Company's retailing businesses mainly include the sales of household and decoration products and mattress and bedding products, the provision of integrated household services and brand agency businesses. The Company's trading businesses include the trading of hardware, hand tools, sanitary products, stationery products, home appliances, outdoor furniture, barbecue products and gardening products. The Company is also engaged in products design, packaging design, industrial design, the construction of shops and office buildings, as well as the provision of warehouse and logistics services.