Test Rite International
Robin Ho joined Test Rite in 2000 and has worked in various departments at the company over the years, including Project Management, Legal, HR, Trade Operation, and E-commerce. She is the person behind the Group’s s business development and strategic planning, retail/trade operations management, e-commerce and data mining, as well as organizational development and transformation.
In 2016, Ho headed the launch of Test Rite+ (TR+), an e-commerce platform that includes every retail business operated by Test Rite Retail. The platform saw a whopping 170% growth in sales, successfully integrating the Group’s online and offline channels in a milestone achievement for sustainable operation. Ho continues to lead the way for many of the Group’s innovative projects, including launching TLW community stores to stay close to customers, enhancing customer experience by promoting a healthy home life, working with companies from different industries to develop co-branded products for greater brand influence, and introducing international home & lifestyle brands to improve the quality of life in Taiwan. Her creative yet down-to-earth approach has received rave reviews from the market.
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Test Rite International
Test Rite International Co., Ltd. is a Taiwan-based company principally engaged in the retailing of household products and the trading of daily goods. The Company's retailing businesses mainly include the sales of household and decoration products and mattress and bedding products, the provision of integrated household services and brand agency businesses. The Company's trading businesses include the trading of hardware, hand tools, sanitary products, stationery products, home appliances, outdoor furniture, barbecue products and gardening products. The Company is also engaged in products design, packaging design, industrial design, the construction of shops and office buildings, as well as the provision of warehouse and logistics services.