Elias Martinez currently serves as the Associate Vice President of University Marketing and Communications at Texas State University, a position held since April 2020, after previously being the Assistant Vice President for University Marketing. Martinez leads a team of 20 professionals focused on enhancing enrollment outcomes and supporting academic units. Prior roles include Vice President for Brand Management & Creative Strategy at the Dr. Phillips Center for the Performing Arts and Associate Vice President for Brand Strategy at Colorado State University, where leadership of an award-winning marketing team was demonstrated. Additionally, experience as a Creative Lead at Zeus Jones involved shaping creative strategy for notable brands, supported by a diverse background as an Art Director for various clients. Academic credentials include an Executive Master of Public Leadership in progress from The University of Texas at Austin and a Bachelor of Fine Arts in Visual Communications Design from New Mexico Highlands University.