Marketing and Communications

The Marketing and Communications team at Texas Tech University is responsible for promoting the university's brand, enhancing its visibility, and engaging with students, faculty, and the broader community. They develop and execute strategic marketing campaigns, manage social media and paid content initiatives, and foster partnerships that showcase the university’s commitment to student success and community impact. Additionally, the team focuses on retention strategies and promotional efforts to cultivate a vibrant campus culture and increase engagement among current and prospective students.