Sara Hakanson

Sara Hakanson has a diverse work experience spanning various roles and industries. Sara'smost recent position is as a Senior Growth Marketing Manager, Digital Media at TextNow, starting in 2022. Prior to that, they worked at Primer as a Senior Growth Marketing Manager from 2021 to 2022, where they created and optimized paid ad campaigns for direct-to-consumer brands, leading to a 30% improvement in ROI. From 2019 to 2021, they served as a Senior Manager, Paid Social & Creative Strategy at StatBid, where they managed and optimized paid ad campaigns for e-commerce clients and achieved significant ROI improvements for various brands. Before that, they founded and owned their own firm, Click 180, from 2017 to 2020, where they networked and advertised to grow their client base and developed digital marketing plans to increase revenue. Sara has also worked at Capital Pacific, where they served as a Marketing Associate from 2015 to 2017, analyzing past marketing initiatives and revamping the company's marketing efforts. Early in their career, they gained experience as a Design Intern at CITITEK and Nytec, further developing their graphic design skills. Sara also worked at 3Degrees Group, Inc. as a Program Sales Associate, where they marketed and promoted the Green Power Program. Through their various roles, Sara has demonstrated expertise in digital marketing, paid ad campaign management, ROI improvement, and strategic planning.

Sara Hakanson obtained their Bachelor's Degree from the University of Washington, where they studied from 2010 to 2015. In addition, they have obtained the Google Ads Display Certification from Google in June 2022.