Textual
Blu Atwood has a diverse work experience spanning several roles and industries. They started their career at 24/7 Media as an International Sales and Marketing representative, where they managed advertising campaigns and created reports for advertisers. They then moved on to Yahoo! as an International Business Development Manager, where they handled international business opportunities with major companies and negotiated advertising deals. After that, Blu worked at LeadPoint as a Director of Business Development, leading a team and gaining experience in direct marketing, lead generation, and affiliate systems. They then joined FiftyFlowers.com as both the CMO and CTO, overseeing marketing, technology, strategy, and web development. Currently, Blu is the CEO and Co-Founder of Textual.com, an SMS Commerce platform that enables customers to pay via text message. Overall, Blu has demonstrated leadership, expertise in various aspects of marketing and technology, and a strong entrepreneurial spirit.
Blu Atwood's education history begins in 1985 when they enrolled at Highland Park High School. However, no degree or field of study is specified for this period. From 1989 to 1993, Blu attended Dickinson College and earned a Bachelor of Arts degree in English Language and Literature/Letters.
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Textual
The Textual Shop by Text platform gives e-commerce companies, merchants, sports brands, schools or any business the ability to send out Text message shopping campaigns through an enterprise platform, which includes dashboards for campaigns, products, orders, and subscribers. It goes beyond other marketing platforms by cutting through all the clutter seamlessly and engages your customers via One Text Payments on product campaigns. The Shop by Text platform focuses on direct mobile commerce through Text message. This marketing platform enables transactional commerce for multiple use cases such as product campaigns, excess inventory, and website behavioral triggered promotions. SMS is the channel of choice for Consumers. It also creates efficiencies for the business. Textual incorporates diverse cloud technologies, seamless transaction funnels, high security, artificial intelligence (machine learning and natural language processing), and most importantly direct one to one contact with customers in a Zero Friction environment for a One Text Payment. [One Text Checkout]