James Pennycuick is a seasoned marketing professional with extensive experience in the consumer goods and sports industries. Currently serving as the Head of Sporting Codes Marketing and Group Account Director at TGI Sport (Australia) since February 2022, James has previously held senior brand management roles at Pernod Ricard, where responsibilities included managing renowned brands such as Redbreast Whiskey, Smithworks Vodka, and Absolut Vodka. Prior experiences include brand management at Carlton & United Breweries and assistant brand management positions at 7-Eleven and Coles. James began the career with a strong foundation in marketing and communications, highlighted by internships at Nike and Melbourne Victory Football Club, and is equipped with a Bachelor of Commerce in Marketing & Management from Deakin University.
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