Thuyen Vu is an accomplished marketing professional with extensive experience in strategic marketing, brand management, and communications across various industries. Currently serving as CMO at TGM Research since August 2022, Thuyen specializes in global branding strategies and has led significant initiatives such as the Global Ramadan Survey and international sports surveys. Previous roles include Marketing Director at JLL, where Thuyen developed impactful client-focused programs, and Business Planning Senior Manager at LOTTE Mart Vietnam, focusing on business transformation and omni-channel strategies. Thuyen's career also includes leadership positions at Elimo Technology JSC and Edelman, emphasizing comprehensive communications marketing campaigns and client relationship management. Educational qualifications include an Executive MBA from the University of Hawai‘i and a Bachelor of Commerce from RMIT University Vietnam.