Guy Gouldavis

Guy Gouldavis serves as the Head of Strategy at VITRO, a challenger agency focused on empowering brands to outsmart competitors. With extensive experience, Guy has held roles such as Mentor at The 30 Minute - University of Planning and Principal and Owner at Driving Insights, a strategic consultancy that has driven growth for notable clients including Mastercard and Bank of America. Previous positions include VP of Strategy at TVGla and VP Associate Partner at SapientRazorfish, where strategic efforts were directed towards major accounts like Samsung. Guy holds a BA (Hons.) in Marketing from the University of Strathclyde and a Business Studies Diploma from Brooklands Technical College.