The 7 Virtues Beauty Inc.
James Park serves as the CEO of The 7 Virtues Beauty Inc. since 2024, following a successful tenure as President at Herbivore Botanicals from 2020 to 2024 and Senior Vice President at Lord Jones from 2018 to 2020. As Senior Vice President of Sales and Education at FARMACY BEAUTY, James Park was instrumental in leading the Clean Beauty Revolution, scaling the indie "farm-to-table" brand. Previously, as General Manager of Beauty at The Honest Company, James Park developed a strategic growth roadmap and optimized direct-to-consumer acquisition models. James Park also held leadership roles at The Estée Lauder Companies Inc. and L Brands, where innovative strategies led to significant brand revitalizations and category developments. With an MBA in Marketing and E-Commerce from The Wharton School and a degree from Pomona College, James Park brings extensive experience in beauty and consumer goods.
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The 7 Virtues Beauty Inc.
At The 7 Virtues, we make perfumes that are good for the world, and good for your soul. We’re a socially and environmentally conscious brand that sustainably sources ingredients from around the world. Our aromatherapy scents are cruelty-free, hypoallergenic, and free of phthalates, parabens, formaldehyde, and sulfates. Our hero perfumes are Vanilla Woods, Cherry Ambition, Amber Vanilla, Coconut Sun, Lotus Pear and Santal Vanille. Our aromatherapy perfumes are now available Exclusively in Sephora Canada, USA, EU, UK and AUS/NZ. In the summer of 2024, we opened our flag ship perfume atelier in the Queen's Marque in Halifax where clients design and name their own bespoke perfume.