Pete Williams

Pete Williams is a seasoned professional with extensive leadership experience across various sectors. Currently serving as a Founding Member of The 93% Club, Pete also acts as Founder at Leader's Protocol, where a focus on team investment drives exceptional business outcomes. As an Adjunct Professor at Esade, Pete lectures in Innovation and Entrepreneurship and supervises MSc dissertations. Additionally, mentoring roles in strategic innovation for the Ministry of Defence and the Percy Hobart Fellowship highlight Pete's commitment to fostering innovative practices. Previous leadership positions include co-founding Numberly, serving as CEO and COO at Alpha, and holding significant roles within Telefónica and O2, where accomplishments include launching the iPhone in the UK market. Pete holds multiple degrees, including a Doctor of Business Administration and an MBA, along with professional coaching certification from Henley Business School.