Adam Robery

Adam Robery is an accomplished professional with extensive experience in banking and customer insight. Currently serving as the Head of Banking and Customer Insight at The AA since March 2025, Adam previously held key roles at Fluro, including Head of Lending and Head of Pricing & Performance, where responsibilities encompassed driving income and balance growth through innovative strategies and developing market-leading pricing capabilities. Prior experience includes leading loans management at Vive Bank and serving as both Personal Current Account Product and Strategy Manager and Loans Pricing Manager at TSB Bank, where Adam managed numerous products and influenced stakeholder engagement across functions. Adam began a career in finance at Barclays Bank as a Financial Analyst and steadily advanced through financial roles. Education includes an Advanced Diploma in Accounting and Business/Management from The Chartered Institute of Management Accountants and a Bachelor's degree in International Relations and Affairs from Swansea University.