George Thrussell

George Thrussell is currently the Head of Digital Commerce & Trading at The AA, a position held since January 2023. Prior to this role, George accumulated extensive experience at Lloyds Banking Group from June 2010 to January 2023, serving in various senior management and product ownership capacities focused on digital transformation, e-servicing, and multi-channel strategy. Earlier career roles include Marketing Data Analyst at the Daily Mail and Credit Risk Analyst at Lloyds TSB. George holds a degree in Business and Finance for Managers from Oxford Brookes University, completed between 2005 and 2009.