Kate Lund has over 20 years of experience in customer insight and analytics, primarily with The AA since April 2005. In various roles, including Customer Insight Manager, Customer Insight Analyst, and Pricing Analyst, Kate has developed expertise in understanding customer needs and optimizing pricing strategies. Prior to this, Kate worked as an Analyst at Norwich Union Healthcare from February 2000 to April 2005, further enhancing analytical skills and industry knowledge.
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