Matt Cooper

Matt Cooper is an experienced digital marketing professional with a strong background in digital optimization and conversion rate analysis. Currently serving as the Digital Optimisation Manager at The AA since August 2022, Matt previously worked at WWF-UK from October 2016 to July 2022, where roles included Digital Marketing Manager and Online Acquisition Officer. Prior experience includes positions as a Sales and Marketing Executive at Premier Blinds and Rhino Shutters, where responsibilities involved content creation and data analysis. Earlier roles also feature Project Manager at Marketworld Communications and Employee Contact at ADP, demonstrating a diverse skill set in both marketing and client support. Matt holds a Bachelor of Arts in Business Studies from the University of Liverpool, earned in 2012.