Lucy Wilby

Lucy Wilby possesses extensive experience in digital optimisation and marketing, currently serving as Digital Optimisation Manager for Wealth Builders and Acquisition & Lifecycle Marketing at Westpac since November 2020. Prior to this, Lucy held several roles at the Department of Premier and Cabinet (Vic), including Digital Content Lead and Product Lead. Lucy's earlier career includes positions as Digital Marketing Manager at Jean Hailes for Women's Health, Content Analyst at Meta, Marketing Coordinator at Hyatt Hotels Corporation, and Public Relations Officer at Peninsula Health. Lucy holds degrees in Future Focused Leadership and Driving and Managing Value from AGSM @ UNSW Business School and UNSW Business School, respectively, along with a VCE from Toorak Ladies College, Mt Eliza.