Erin W.

Erin W.'s work experience begins with their current role as Vice President of Marketing at The Health Management Academy. Prior to this, they worked at Greenway Health as the Vice President of Marketing from October 2021 to January 2023. In this role, they were responsible for developing and achieving marketing plans for the company, leading a high-performance team, and implementing innovative marketing strategies.

Before joining Greenway Health, Erin held the position of Head of Marketing at HealthTrackRx from December 2020 to September 2021. During their time there, they played a key role in transforming the company's brand identity through rebranding efforts and the creation of a revitalized social media presence. Erin also implemented marketing strategies based on analytics and managed the marketing team's restructuring during the company's rapid expansion.

From July 2014 to December 2020, Erin worked at SomnoMed as the Senior Director of Marketing. In this role, they served as the Product Launch Leader and was responsible for defining and driving marketing strategies, managing complex projects, and translating customer needs into opportunities.

Prior to SomnoMed, Erin worked at CCS Medical from July 2009 to March 2014 as the Director of Marketing. Erin directed the national strategic marketing communications program and developed sales enablement tools for field sales representatives.

Erin's earlier work experience includes a role at Eli Lilly and Company from June 2001 to June 2004, where they served in the Product Marketing Brand Team for the Prozac and Zyprexa brands. Erin also had a pharmaceutical sales representative internship at Pfizer in 1999.

Overall, Erin W. has extensive experience in marketing and has held leadership roles in various healthcare and pharmaceutical companies. Erin has a track record of developing and implementing successful marketing strategies, leading high-performance teams, and driving brand transformations.

Erin W. is currently enrolled in the Chief Marketing Officer Executive Education program at Columbia Business School, starting in 2022. Erin previously obtained certifications in Customer Experience Strategy, Digital Marketing Strategy, and the Chief Marketing Officer Program, all from Columbia Business School. Erin holds a Bachelor's degree in Business and Marketing and a Master of Business Administration degree from Florida Agricultural and Mechanical University. In 2016, they also obtained an Inbound Certification from HubSpot.