Russ is responsible for ACB corporate marketing initiatives and communications. In his 30+ years with ACB, Russ has written dozens of programs for new ACB clients across a wide range of consumer and B2B segments. Prior to managing ACB’s marketing initiatives, Russ served as VP of Account Management and successfully recruited and worked with many of ACB’s largest clients and ACB teams to ensure excellence in customer service, program administration, and evaluation. During his impressive career, Russ quickly rose to a leadership position within ACB and harnessed a deep understanding of Co-op strategy and program management, helping implement a variety of successful channel marketing programs on behalf of the clients. Russ is an honors graduate of Dickenson College.
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The Advertising Checking Bureau, Inc.
ACB is a full service provider of channel marketing solutions including co-op advertising, compliance, rebate and sales incentive programs, ad tracking and business intelligence services.