The AIIM Group
Patrick Masset has a diverse work experience spanning over several companies. Patrick is currently the Chief Executive Officer at The AIIM Group, where they oversee innovative digital solutions, direct marketing, and print management services. Prior to this, they worked as the AVP Sales Northeast at Imperva and as the VP Sales & Revenue Retention at Dye & Durham Corporation. Patrick also held the position of VP Sales & Revenue Retention at Wolters Kluwer Canada and Executive Vice President Sales & Customer Experience at Doxim Inc. Earlier in their career, they served as the General Manager at Solisco Printers, Regional VP Sales - Central Canada at Quebecor World, General Manager at Groupe Lelys, VP Sales & Marketing at Boehmer Box, and Director Business Development at MeadWestvaco.
Patrick Masset holds a Bachelor's degree in Commerce from the Université du Québec à Trois-Rivières.
The AIIM Group
Targeted marketing communications that deliver revenue growth for our customers across North America. AIIM’s award-winning direct mail experts work with you to craft impactful, results-oriented campaigns that create meaningful connections with your customers. AIIM makes it simple to deploy effective marketing tactics with these easy-to-use online tools: • Automated direct mail – recurring, responsive & triggered • Easy direct mail – design & ordering of static projects • Omnichannel - integrating channels like email, SMS, direct mail and online ads • A branded ordering site for your organization’s print collateral Targeted solutions that work: Direct mail automation: Integrate with major MarTech customer engagement solutions to deliver an omnichannel experience that includes personalized mail, cards and letters delivered across North America Personalization: Data drives endless ways to customize your print materials in a way that will increase results. Our digital print technology opens doors to versioning and personalizing messages that make life simpler and outcomes stronger. Carbon Neutral Direct Mail: North America’s first and only carbon neutral direct mail “from tree to mailbox”. We can help you reduce and turn your direct mail marketing into a zero-carbon option. Transactional Mail: Our highly-secure facility and practices gives our customers the confidence to print regulated, mission-critical documents to support their businesses. Invoices, statements, policies, tax receipts, collection notices and more. Commercial Printing: Big or small, we have a full array of offset, digital and large format printing and bindery solutions. It’s an integral part of our decades-long pedigree and craftsmanship. Omnichannel Marketing: AIIM delivers an omnichannel experience to your clients, using your unified messaging and consistent collateral, across all customer contact points to deliver effective brand messaging using SMS, email, and automated direct mail.