- Win together, lose together, learn together
- Selflessness
- Show kindness, care, humility, and empathy, always
- Collaboration is how we will succeed together
- Trust in yourself, trust in your colleagues

- Never accept the status quo
- Show interest in commercial impact
- Asking why is a good thing
- Be willing and proactive in learning


- You are comfortable with being uncomfortable
- You recognize that this is how we learn and grow together 
- Be brave and  challenge the status quo
- Make decisions & mistakes
- We’ll listen. Our promise to you

- Take responsibility for your actions
- Accountable for your decisions
- Take the initiative, be agile and adaptable
- We enable you to be your best self
- Be proactive, strive the thrive

- Be proud of who you are, what you do, and who you do it for
- Understanding the impact of your work
- Get shit done that matters
- Show the best judgment to add value in serving the community
- Quality over quantity

We build and launch niche community businesses.

Then, we provide value on our community platform and help individuals & companies grow.

The Alliance is the go-to place for 1,000s of community members. 

Online resources, 24/7 communities, global events, reports, awards, courses, mentors, jobs and podcasts. We’ve got it all.

At the heart of our success is our ability to repeatedly build, curate, and nurture communities that have a deep and vested interest in the subject matter related to the domains we serve. 

Product-Led Alliance

Team members

Meet the team

Fun facts

Other teams at The Alliance

Marketing

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