Gabriel Amida

Gabriel Amida currently serves as the 121 Data Strategy and Relationships Lead for Nutrition UKI at Unilever, where significant improvements to the nutrition relationships marketing programme have been achieved, reducing briefing turnaround times by 50%. Previous experience includes acting as Brand Manager for SheaMoisture and Clear UKI, where impactful sampling campaigns were executed, and holding the position of Global Assistant Brand Manager for Axe, where Gabriel developed the "Axeverse" website focused on NFTs and web3. In addition to industry roles, Gabriel is an AMOS Alumni with a background as a Founder and Education Consultant at SCRIBE., and an In House Writer for TheGoodSauce. Academic credentials include a degree in PPE (Economics) from the University of East Anglia, complemented by varied leadership and engagement roles in youth and educational organizations.