Organisations face a dilemma in sustainability communication: risk greenwashing by overstating progress, or fall into greenhushing by saying too little. Both damage trust and slow meaningful change.
 
The Anti-Greenwash Charter was created to resolve this challenge. It provides a clear, independent framework for credible communication – helping organisations reduce risk, earn recognition, and build lasting trust.
 
At its core are four standards: transparency, accountability, fairness, and honesty. By affirming these principles, signatories show that their claims are evidence-based and aligned with both regulatory expectations and stakeholder confidence.
 
The Charter is more than a pledge. Through assessments, tailored guidance, and ongoing reviews, signatories receive independent validation that strengthens governance, protects reputation, and turns responsible communication into a competitive advantage.
 
Together, our growing community is reshaping how sustainability is communicated – creating a business environment where clarity, integrity, and trust are the norm.

The Anti-Greenwash Charter

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