Jakki S.

Jakki S. is a seasoned creative leader with over three decades of experience in driving innovative marketing strategies across various industries. Currently serving as Senior Vice President of Enterprise Creative Strategy & Services at TAG - The Aspen Group, Jakki has inspired high-performing teams to implement a human-centric approach in healthcare, wellness, and beauty. Previously, in the role of Vice President of Creative Strategy and Experience at Dick's Sporting Goods, Jakki led a $325 million marketing plan focusing on content marketing and storytelling. A proven track record in brand development includes leadership roles at Schawk Retail Marketing, Eddie Bauer, and Jakki Smith Creative Services, where award-winning campaigns and significant revenue growth were achieved for diverse clients. Jakki holds a BA in Communications-Advertising from California State University, Fullerton.