Mel M.

Mel M. is an accomplished Head of Marketing and MarTech leader with extensive experience in strategic marketing across various sectors, including insurance and financial services. Currently serving as Sr Director of Marketing Strategy, Revenue Drivers, & CX for The Baldwin Group, Mel M. is responsible for developing comprehensive omni-channel marketing strategies, managing the annual marketing budget, and leading the marketing team to enhance consumer brand recognition and drive leads. Prior roles include VP of Marketing at Cardinal Financial Company, Director of Digital & Sales Marketing at Movement Mortgage, and SVP, Manager of Marketing at Bank of America, showcasing a consistent track record of delivering results through innovative marketing strategies, digital initiatives, and partnership management. Mel M. holds multiple advanced degrees, including an MBA and an MS in Computer/Information Technology Administration.