Falefitu Tofa

Falefitu Tofa is a seasoned eCommerce and digital marketing professional with extensive experience in the health and wellness sector. Currently serving as the Senior eCommerce Manager at The Better Being Co. since March 2022, Falefitu leads the digital initiatives for Solaray, achieving significant success with the Shopify website. Previous roles include Ecommerce Manager at Lakanto, where Falefitu established new Shopify websites and developed strategic roadmaps, and Digital Marketing Intern at the Polynesian Cultural Center, focusing on email and social media management. Early career experiences include roles as a Japanese Tour Guide at Kualoa Ranch and the Polynesian Cultural Center, a Team Leader at Formosa Chemicals & Fibre Corporation, and a Multimedia Lab Assistant at Brigham Young University-Hawaii. Falefitu holds a degree in Business Management from Brigham Young University-Hawaii.