Lindsay Ostenson

Lindsay Ostenson is an experienced executive in brand and marketing management, currently serving as SVP and General Manager of Core/Targeted Brands and Creative Services at The Better Being Co. from June 2022 to September 2024. In this role, Lindsay oversees a team of 20 and manages a multimillion-dollar budget, focusing on website content creation, product launches, brand innovation, and e-commerce growth strategies for 15 brands, including Zhou Nutrition and Kal Vitamins. Prior to this position, Lindsay held significant roles at Jenny Craig from February 2014 to June 2021, including Senior Director of Brand & Products, where responsibilities encompassed oversight of a $50M marketing budget and partnerships with over 300 stores. Earlier experience includes brand management roles at Curves and Atkins Nutritionals, contributing to health and wellness campaign development and consumer packaged goods strategies.