Max Willis

Max Willis, MIM, MBA, serves as the Chief R&D Officer and Chief Innovation & Science Officer at Better Being Co. since June 2001, where responsibilities include overseeing new product development, research and development, and education initiatives. Prior experience includes a lengthy tenure at Nutraceutical Corporation from June 2001 to April 2020, culminating as the Vice President of Education & Field Marketing and serving as Marketing Vice President for the Solaray brand, where collaboration with brand managers focused on developing and launching new dietary supplements in the U.S. Max also held positions as Marketing Director overseeing Canadian operations and Brand Manager. Educational credentials include an M.B.A. in Marketing from Thunderbird School of Global Management, a degree in Italian - Humanities, and a Bachelor of Arts in International Relations and Affairs from Brigham Young University, as well as studies in Economics at the University of Utah.