Max Willis

Max Willis has extensive experience in the dietary supplement industry, currently serving as the Chief Innovation & Science Officer at The Better Being Co. since June 2001, where responsibilities include overseeing new product development, research and development, and education. Prior to this role, Max held significant positions at Nutraceutical Corporation, including Chief R&D Officer and Vice President of Education & Field Marketing, and also served as Marketing Vice President for the Solaray brand, focusing on product launch and growth in the U.S. market. Additionally, Max has experience as a Marketing Director, managing Canadian operations. Max holds a Master of Business Administration in Marketing from the Thunderbird School of Global Management and has an educational background from Brigham Young University.