Lesley Pinckney

Marketing today is chaos. With the explosion of small businesses, indie brands, and content creators, launching a new product has never been more accessible—or more confusing. The two biggest challenges? Finding the right audience and actually getting them to care. The most overlooked step in launching something new? Research. But not just any research—the kind that gets inside culture, human behavior, and real customer insights. You can’t just guess anymore. With fragmented audiences and hyper-niche interests, knowing exactly who you’re talking to is no longer optional. Promotion now means juggling Strategy. Creative. Branding. TikTok. Instagram. Paid. Organic. Video. Out-of-home. Experiential. Email. Partnerships. SEO. Influencers. Data. Measurement. Storytelling. AI. It’s a lot. Big corporations throw millions at this with entire agencies. But what about everyone else? Most brands, creators, and founders are left trying to DIY a playbook that’s changing by the minute. That’s where we come in. The Big Idea Catalyst is your strategic thought partner—bringing together audience insight, cultural intelligence, innovation, and marketing strategy to launch smarter products and unlock stronger business results. What makes us different? Cultural fluency. If your brand doesn’t speak the language of your audience, you’re not just missing connection—you’re leaving money on the table. We help you tap into what your audience cares about, not just add to the noise. We’re a network of seasoned strategists who’ve launched and scaled big ideas across industries. We work directly with owners, founders, and creators to move what matters most: sales, leads, engagement, influence, and brand power. Yes, people drive strategy. But AI accelerates it. We don’t just use the latest tools—we transfer that power to your team, so big ideas don’t just happen faster—they go further.