Vidhan Choubey currently serves as the CEO of Le Maison Citroen Gurugram at E nextmobility since September 2023 and has been the Business Head at BMW - Bird Group since September 2016. Prior to these roles, Vidhan held positions such as Brand Head for Porsche at Jubilant MotorWorks Pvt. Ltd., Business Head at BMW-DM, and Consulting Advisor at Tata Strategic Management Group. Other notable experiences include serving as Chief Executive Officer at Bharat Seats Limited, Chief Operating Officer at Henkel Teroson India, Senior Vice President of Sales at Lodha Group, and Global Consumer Sector Marketing Manager at Chevron International in Singapore. Vidhan's career began in sales and marketing with Anand Group-Purolator/Valeo SA in France, where responsibilities included establishing a Greenfield project in India. Educational qualifications comprise an MBA in Marketing from the Institute of Management Technology and a Bachelor's degree in Commerce from Shri Ram College of Commerce, along with a certificate in Organizational Leadership from China Europe International Business School.