The Bradford Exchange
Alice Hayes Rosenthal is an experienced eCommerce professional with a strong background in merchandising and user experience optimization. Currently serving as Manager of eCommerce Merchandising at The Bradford Exchange since September 2019, Alice leads A/B testing initiatives and develops strategic merchandising roadmaps. Previous roles include eCommerce Merchandiser at Cedar Electronics, where Alice enhanced the user journey and site functionality, and eCommerce Marketplace Associate at Fanletic, responsible for product listings across multiple platforms. Alice began the career with positions in marketing coordination and web content management, culminating in a B.A. in Fashion Marketing/Management from The Art Institutes.
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The Bradford Exchange
We are a world leader in direct marketing and provider of limited-edition gifts, collectibles, home décor, and jewelry. Founded in 1973, we have an unyielding commitment to product quality and exceptional customer service which has helped us become one of the premier direct marketing companies in today’s international economy. Our company’s vision is to bring joy and happiness to customers by providing them with excellent quality and highly valued products and services. We are located in a Niles, IL