The Brand Father
Rik Woldring has a diverse work experience spanning various industries. Rik is the Co-Founder of MET AMS, Europe's leading metaverse festival, which aims to bring together thought leaders, artists, and brands to explore the evolving virtual space. Prior to this, Rik served as the CEO & Co-founder of The Brand Father, a creative brand partnership agency that specializes in delivering impactful brand experiences. With a passion for new technologies and web3, Rik helped clients achieve their marketing objectives by leveraging their extensive global network in the entertainment, music, and art industry. Before that, Rik worked as the Managing Director of The Media Nanny, a trusted PR agency in the entertainment world, where they represented various artists, labels, festivals, athletes, and brands on a global scale. Rik also gained valuable experience at ING, where they held multiple roles, including Remuneration Regulations Specialist and Legal Counsel, and worked on various global projects for the ING Bank organization. Additionally, Rik has entrepreneurial experience as the Owner of Rik Woldring Productions.
Rik Woldring's education history includes attending the HU University of Applied Sciences Utrecht (Hogeschool Utrecht) for an unspecified period, where they studied law. Rik later obtained a Bachelor's degree in law from the same institution. The start and end years of their education are unknown.
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The Brand Father
We conceptualise, connect, and create. We are The Brand Father, an Amsterdam-based creative marketing agency specialising in brand experiences and brand collaborations. From strategy to execution, we are with our clients every step of the way. We like to pour all our energy into making stuff happen. Looking for a cultural narrative strategy? A meaningful brand experience or a mind-blowing installation? We got you. Our mission is two-fold: delivering impactful results and ensuring the journey there is absolutely stellar. We shoot for the moon. Leveraging our extensive network in the entertainment, music, and art industries, we have been helping brands build deeper connections with their audiences since 2019. Culture and storytelling are at the heart of what we do. We are passionate about new technologies and all things web3, but above all we love bringing people together — physically or digitally; we’ll cross all bounds! Count on us to integrate the latest technological developments into a project and produce a truly memorable experience. We aim to be the most fun and inspiring to work with — for our clients, partners and The Brand Father team.