Sofia Royce

Sofia leads The Brand Guild’s Real Estate team and crisis response services. She specializes in developing and executing impactful media messaging and strategies as well as providing ongoing counsel to clients in real estate, government, sports, and tech. Sofia’s successes include masterminding the press efforts of The Wharf, one of the largest waterfront development projects in the country, resulting in 3 billion press impressions in the opening week alone. She also leads press efforts for large-scale development projects and their corporate executives across the country, leading a team that consistently secures coverage in media outlets ranging from local broadcast and regional trade publications to national lifestyle and top-tier business outlets. Prior to joining The Brand Guild, Sofia managed communications campaigns for a variety of policy-focused clients ranging from immigration to education to presidential candidates to documentary films. She has also created and worked on crisis and corporate social responsibility campaigns for some of the world’s largest energy companies and is experienced in C-suite media training.