The Brand Power Company (formerly Buchanan Group)
Craig Melling-Williams is a seasoned business leader with extensive experience in strategic planning and management within various sectors. Currently serving as the Business Director for AMET at Buchanan Group since July 2006, Craig is responsible for defining and developing goals, strategies, and budgets while representing the company in global strategy sessions and client negotiations. Previous roles include key leadership positions at British American Tobacco, Infocy, The Nielsen Company, and Ogilvy & Mather, where Craig honed expertise in marketing planning, insights analysis, and client service. Educational qualifications include a BComm in Economics and Human Resource Management from the University of the Witwatersrand, BComm Honours in Marketing from the University of South Africa, and participation in a leadership development program at the Gordon Institute of Business.
This person is not in any offices
The Brand Power Company (formerly Buchanan Group)
1 followers
Harnessing the unrivaled credibility of voices other than the brands, we consistently deliver the lower funnel growth brands need. Not to brag, but we have thousands of irrefutably proven sales performance studies from all the world’s largest brands and retailers and we own the world’s largest e-community of real consumers, www.hometesterclub.com. Get in touch with The Brand Power Company experts to see which solutions will power unparalleled growth for your brand.