LS

Lisa Sondesky

Business Development Director at BRIDGE

Lisa Sondesky has a diverse work experience in the media industry. Lisa started their career at New Age Media as an Account Executive, where they managed key station accounts and generated business through various revenue means. Lisa then moved on to become a Special Projects Coordinator, organizing and initiating station projects. Later, Lisa became the Local Sales Manager, overseeing sales and inventory for multiple channels and platforms.

Lisa then joined Tribune Broadcasting as a Digital Sales Manager and Business Development Manager. In these roles, they were responsible for attaining and exceeding digital revenue goals, creating and maintaining business relationships with advertisers and agencies, and developing customized marketing plans. Lisa continued their work at Nexstar Media Group after the company acquired Tribune Broadcasting.

Currently, Lisa is working as a Business Development Director at BRIDGE, a people-based audience data company. Their role involves supporting agencies and marketers in identifying and reaching new prospective customers by utilizing true buying audiences and measuring ROI.

Throughout their career, Lisa has demonstrated progressive and creative thinking, leading to significant revenue growth, including a 750%+ increase in digital revenue during their time as a Digital Sales Manager.

Lisa Sondesky completed their Bachelor of Science (B.S.) degree in Psychology from Florida State University. Lisa attended the university from 2001 to 2006.

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Timeline

  • Business Development Director

    June, 2022 - present