Shane Whelan

Director Of Digital, Marketing & Communications at The British & Irish Lions

Shane Whelan has a diverse work experience in the field of digital marketing, communications, and media. Shane started their career with A2zsoccer as an Editor and Journalist from 2001 to 2007. Shane then moved on to Basketball Ireland, where they served as a Public Relations Officer from 2007 to 2011, followed by a role as Commercial, Communications & Media Manager from 2011 to 2012. In 2012, they joined PRO14 Rugby as a Digital Manager until May 2016. During the same year, they also started working with Guinness Six Nations as a Digital Manager until July 2019, when they were promoted to Director of Digital Comms/Marketing. Whelan then joined The British & Irish Lions in August 2019 as the Director of Digital, Marketing & Communications.

Shane Whelan attended the Digital Marketing Institute in 2011, where they pursued a Professional Diploma in Digital Marketing. In 2006, they studied Public Relations/Event Management at the Irish Public Relations Institute. Prior to that, from 1997 to 1999, they attended the Dun Laoghaire Institute of Art Design & Technology, majoring in Broadcasting. There is no information available regarding their education before these institutions.

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