After an early career as a singer, David joined a recruitment advertising agency in 1998 and went on to set up their own small communications firm in 2005. It specializes in supporting organizations within local government, housing, and charities. Retained by BEIS to advise on improving the caliber and diversity of its 50+ non-executive boards, David has served as Chair of a range of civic organizations; they led a housing association for nine years and has also served on the boards of education, arts, and heritage organizations in the North West. They are a Fellow of the RSA.