Cargo
Zac Painter serves as Partner & Chief Growth Officer at Cargo, following the acquisition of Candor, where Zac was Principal, focusing on helping organizations capitalize on marketing and growth opportunities. Prior experience includes co-founding Loggerhead Apparel, a mission-driven apparel company, and holding leadership roles such as Director of Account Management at The Variable, Vice President of Marketing at Fatz Southern Kitchen, and Senior Vice President, Group Account Director at Erwin Penland, overseeing accounts for notable clients like Denny's and Dunkin' Donuts. Zac's diverse marketing expertise spans over two decades, with significant contributions to brands and hospitality groups across the Southeastern United States.
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Cargo
We think Small Business is huge. And we think they’ve been under-valued and under-developed as a marketing segment by big brands for far too long. We’re Cargo, the authority on marketing and advertising to Small Business. We help a wide range of brands in a wide range of industries engage and influence the decision makers of the millions of Small Businesses that exist today. How? By using laser-guided creative, technology, and strategy to effectively build awareness and loyalty for the brands we work with. Brands who are looking to communicate with this very unique, very passionate target group. To explore our B2SB Marketing® and Advertising expertise, check out our ongoing research project and content series, Small Talk—where small business and big brands intersect. See more at www.thecargoagency.com/small-talk. Clients: Pitney Bowes, 3M, Bridgestone, Daimler, Detroit Reman, Fuso, Lenovo, Mercedes-Benz, Royal Bank of Canada, Spectrum Business, and more.