Vishal Lala

Vishal Lala, PhD is a Professor at Pace University with research interests in consumer decision making, Web and mobile marketing, and promotions. Additionally, Vishal serves as an Associate Professor at Pace University teaching quantitative marketing courses and consumer behavior. Vishal is also a Data Carpentry Instructor at The Carpentries, focusing on teaching fundamental data skills. With a diverse teaching history at various universities and organizations, including Harvard University and LeadAmerica, Vishal Lala brings a wealth of experience in marketing and research to their roles.